Jamaicans love to own some Clarks Original Shoes and finally the cultural importance of the shoes brand known as Clarks Originals in the island of Jamaica has been acknowledged by the brand via the new Patta collaboration.
As celebrations for the history of the brand there is also an exclusive collaboration with Patta and Clarks that focuses on the Desert Trek model.
For Amsterdam’s Patta co-founder Guillaume Schmidt, raising awareness surrounding Jamaica’s role in endorsing that particular style was an important element.
The cultural history of Clarks Originals, the British footwear firm that was founded over 200 years ago, is illustrated by the way the brand has been embraced in Jamaican music through the works of incarcerated World Boss Vybz Kartel, Popcaan, and Gaza Slim in the 2010 recording of “Clarks”, watch the official music video posted below.
Watch Vybz Kartel Popcaan Gaza Slim “Clarks” Official Music Video
The Kartel’s song ‘Clarks’, Gaza General has been once again ‘Up To The Time’, boasted to the world about the popularity of the British shoe in Jamaica, particularly the Desert Model and how Clarks Originals have become synonymous of stylish and comfy shoes that last a lifetime. The brans saw a serious and constant increase on sales in Jamaica since.
The brand rarely requires any introduction, and the Desert Trek boot is one of the most iconic styles in production. Joining with the Dutch firm Patta, Clarks has restyle the popular the boot, known in Jamaica as the “Bank Robber” for its “trekman” logo,into two new fresh variations with the styles inspired by the everyday, “boastful” approach to life of Jamaicans.
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VYBZ KARTEL ‘CLARKS’ LYRICS
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A weh yuh get dah new Clarks deh dawdi?
A which colour dat?
Mad inno pardi!
A you alone have dah style deh dawdi di queen fi England haffi love off yardi.
Real badman nuh model inna shorts
Straight jeans cut off foot parts
Everybody haffi ask weh mi get mi Clarks
Everybody haffi ask weh mi get mi Clarks
Di leather hard
Di suede soft
Toothbrush get out di dust fast
Everybody haffi ask weh mi get mi Clarks
Everybody haffi ask weh mi get mi Clarks
Mi nuh love crepe inno
Clarks mi prefer
Clarks fi di leather (yea)
Clarks fi di fur
Clarks fi di summer
Clarks fi di winter
Clarks fi di sun
Clarks fi di water
Mi nuh wear nautica (no!)
Dat a fi sailor
Polo fi tiger I’m a di golfer
Di new wallabees hotter than sulfur
Mi pat on mi daddy from mi was a youngster
Me tell my man seh
Memba proper hygiene an don’t figet
Bag a sneakers gi yuh cheesy foot
If yuh kno weh me know boy low di crepe
Memba pointed mouth will corn you toe
Wear di dessert Clarks fi easy step
To my court that can save yuh boy
You athlete’s foot ago leave yuh dead.
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The current collaboration, with Patta of Amsterdam, centers on the Desert Trek footwear, worn by many Jamaican legends over the years.
Check out Vybz Kartel’s song “Clarks” full lyrics posted on the side, the tune is a celebration of the iconic shoe brand and quickly become a nuclear anthem that brought the brand popularity to new heights in Jamaica explaining in detail why is the absolute favorite shoe to wear in Jamrock!
Patta co -founder Guillaume Schmid was interested in involving Jamaica’s endorsement for the heritage style, saying that he felt people were not sufficiently aware of the island’s role regarding the brand Clarks.
The connection with Jamaican culture and the island’s people is one of the reasons that “the shoe is still hot,” he added. Patta has tried to capture the love and cultural relevance of the shoe through photographs by Stacii Samidin who shot the collection’s look book in Kingston.
