Jamaican superstar Shaggy will launch his new label, Ranch Entertainment, officially tonight, in New York, during ‘Rice and Peas’ party for their five year anniversary.
The artist, announced that he will officially launch his new fusion Reggae label at the Santos Party House in New York City on June 4.
The launch will be hosted by Jabba from Hot 97 and will also commemorate the five year anniversary of the popular New York based DJ collective, Rice and Peas, big ups to Max Glazer, Dj Gravi, Orijahnal, Dj Maya and Micro Don Dada!
Ranch Entertainment aims to “develop and facilitate innovative approaches for up and coming artists to excel in the current market” in light of the growing obstacles that young artists face within the music industry.
